Independent Research · First Edition 2026

The intelligence layer for creator-led retail.

The first scored benchmark for creator commerce infrastructure.

First edition publishes Summer 2026
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Creator Commerce Index · Est. 2026
Independent Research
Evidence-Based Scoring
23 Criteria Scored
Publicly Observable Data Only
BCG, 2025 ↓
"This is not a side bet anymore. It is a structural shift in how brands are built."
Gap
The Category
Visibility is not infrastructure.

Creator heat. Social engagement. Celebrity partnerships. None of it tells you whether the commerce layer underneath actually works.

We score the layer underneath.

Storefront & affiliate layers
Program design & onboarding
Shoppable conversion paths
Creator-coded landing pages
Attribution structures
Platform integrations
Disclosure & governance
Evidence of organized ownership
From the First Edition
Same category. Very different machinery.
Two brands from the first edition. Four dimensions. The profiles don't look anything alike.
Brand A
Highest program design score in the study. Deployed across the thinnest commerce surface layer.
Surfaces
Program
Commerce
Governance
Brand B
Broadest wholesale footprint in the study. One of the lowest overall scores.
Surfaces
Program
Commerce
Governance
Program sophistication does not equal commerce maturity. Wholesale footprint has near-zero correlation with creator commerce readiness.
From the Creator Commerce Index, First Edition
Method
How We Score
Structured evaluation. Not opinion.

Twenty-three criteria across four weighted dimensions. Every score tied to publicly observable evidence. Not surveys. Not self-reported data. Not reputation. What we can see, document, and verify.

Surfaces
Program Design
Commerce Architecture
Governance
01
Observable Evidence Only
Storefronts. Program pages. Creator landing pages. Platform integrations. Disclosure language. If we can't see it, it doesn't count.
02
Absence ≠ Zero
"Not Observable" is a distinct classification. We don't confuse "we couldn't find it" with "it doesn't exist."
03
Comparative by Design
No brand is scored in isolation. Every score exists relative to the category. What strong looks like. Where the gaps are widest.
All research is independent and unaffiliated with any platform, agency, or brand evaluated in the Index.
What We Publish
01
Creator Commerce Index
Scored benchmark. Brands evaluated across four dimensions. Evidence-based. Methodology-driven.
02
Deep Dives
Longer analysis of a single dimension, platform, or category pattern surfaced by the Index. Same evidence standard.
03
Briefings
Short, specific analysis when something moves. Not trend commentary. A brief with a point of view.
01
Benchmark where you stand
→
02
Understand why
→
03
Act on what's changing
F&B
First Edition

Fashion &
Beauty

The first edition scores fashion and beauty brands on the maturity of their creator-commerce infrastructure. What they've built. Not what they claim.

Four weighted dimensions. Twenty-three criteria. Every score grounded in documented, publicly observable evidence.

SURFACES PROGRAM COMMERCE GOVERNANCE
Illustrative. Profiles published with first edition.
Brands Evaluated
Pre-publication list
Charlotte Tilbury
Revolve
Abercrombie & Fitch
Tarte Cosmetics
e.l.f. Cosmetics
Skims
Princess Polly
Lululemon
Alo Yoga
Sol de Janeiro
Free People
+ additional brands at publication
Sample Criteria
From twenty-three scored across four dimensions
  • D1
    Does the brand operate a dedicated creator storefront or shoppable creator landing pages?
  • D2
    Is there a documented creator onboarding path with a tiered program structure?
  • D3
    Are creator-driven conversion paths instrumented with attribution and tracking?
  • D3
    Is creator content integrated into paid media amplification?
  • D4
    Does the brand maintain FTC-compliant disclosure guidance across creator touchpoints?
I
Surfaces
Where creators appear in commerce
II
Program
How relationships are structured
III
Commerce
How activity converts to transactions
IV
Governance
How systems are managed and owned
What You'll Receive
The complete first edition.

Scored brand profiles. Dimension comparisons. Category findings. Full methodology appendix. Priority recipients get everything.

  • Scored brand profiles with dimension breakdowns
  • Category-level findings and patterns
  • Dimension comparison charts across all brands
  • Tier classifications and methodology appendix
  • Priority access to Deep Dives and Briefings
Pre-Publication
Creator Commerce Index
Fashion & Beauty · First Edition
Summer 2026 · Creator Commerce Research
First Edition · Summer 2026

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Pre-publication distribution for qualified professionals.

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